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2025 Journalist of the Year Portfolio
Marketing & Audience Engagement
Analytics
While we don't spend a lot of time worrying or focusing on the views or analytics of the content we produce, it's still beneficial to know and Instagram helps you track this effectively.
On the left you can see The Clypian's total amount of views for the past month, totaling up to 70k. Then in the middle, you can see the analytics for our reels over the past year with the highest views. On the right are the posts from last year that achieved the greatest reach.
Understanding these insights are crucial for identifying what works and what doesn't, allowing us to effectively grow our audience and optimize our content marketing for maximum reach.
Our Top Reels
These three reels are our top-performing videos in terms of views, likes, and shares. Each is unique and highlights different events or moments for students of South Salem High School. Instagram provides insights into various aspects of the audiences opinions on the reels in the form of quantitative data, including reach, watch time, and interactions. Instagram reels have consistently generated "viral" content for us with many videos receiving views in the high thousands.
Marketing Ways to Make Content Engaging
One of my goals is ensure that students recognize their voice in the media we create. I do this by asking them directly about the content they want to see. When students express interest in a topic, they are more likely to watch it. The images below illustrate our approach of soliciting student preferences for TikTok content and teachers they'd like to see featured in the day in the life series.
The image to the left displays the question we asked on Instagram to see what students where wanting to take "in and out of 2024." These types of questions help us learn more about our followers and help us gauge our content to topics that interest them with hopes to grow our audience.
Knowing Your Audience
Knowing your audience is crucial when it comes to posting content on social media. Understanding their preferences, interests, and behaviors allows you to tailor your messaging for maximum engagement. By creating content that resonates with your followers, you build stronger connections and foster a loyal community.
The Clypian's target audience is ages 13-24. It is very important to me that we produce content that appeals to those demographics.
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